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At B2BMX 2026, OpenAI’s Dane Vahey encouraged B2B marketers to move beyond operations and use AI tools to build solutions and drive innovation.

B2B marketing professionals received an inside perspective on the growing role of artificial intelligence during a keynote presentation by Dane Vahey at B2B Marketing Exchange 2026.

Speaking at the event, Vahey highlighted how AI is changing what marketers can achieve and encouraged professionals to adopt a new mindset, one where they see themselves not just as operators but as builders who can create solutions using modern AI tools.

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