Typeface has introduced a new Marketing Orchestration Engine, a platform designed to help large organizations coordinate people, artificial intelligence (AI), and marketing systems throughout the entire campaign lifecycle.

The company says the new technology acts as an operating layer that connects different marketing functions, helping teams work more efficiently while maintaining brand consistency.

According to Typeface, many enterprises struggle with fragmented marketing workflows where different teams and tools operate separately. The new orchestration engine aims to solve this problem by bringing brand management, campaign execution, and governance together within one unified system.